Podcasting has exploded in popularity over recent years. As more people tune into on-demand audio, marketing podcasts have become valuable outlets for brands to directly reach modern audiences.
In fact, over 100 million Americans are now monthly podcast listeners according to Edison Research. Furthermore, a recent HubSpot report found 60% of marketers saying podcasts greatly assisted their lead generation efforts.
With insightful stories and actionable tips available on-the-go, it‘s easy to understand the appeal for busy marketing professionals. The intimate podcast listening experience builds lasting connections between brands and audiences.
That‘s why I assembled this guide spotlighting ten standout shows guaranteed to expand your marketing skillset and transform strategy.
Why Marketers Should Listen to Podcasts
Before getting to the top show recommendations, let‘s first explore key reasons every marketer should subscribe and listen to business podcasts.
Convenient Learning on the Go
Modern audiences increasingly favor audio content for its flexibility – learning or enjoying podcast episodes during daily commutes or routine activities. As a marketer, you can easily fit professional development around your busy schedule.
Variety of Formats to Suit Different Learning Styles
Marketing podcasts today incorporate interviews, solo shows, panel discussions and more to share intel. This diversity keeps episodes feeling fresh regardless of your preferred listening style.
Enjoyable Listening Experience Removes Friction from Learning
Even advanced marketing concepts get broken down into compelling narratives and conversations in the podcast format. Podcasts feel more like entertainment than rigid training enabling faster retention of key lessons.
Exposure to Industry Thought Leaders and Perspectives
Podcasts provide insider access to big name thought leaders across fields like digital advertising, content creation and social media marketing. Hearing their experiences first-hand accelerates your own marketing education.
Community of Engaged Listeners
Podcast listeners rate among the most engaged digital audiences. Brands who produce shows or simply appear as guests instantly tap into these highly invested communities filled with potential brand evangelists.
Now that we‘ve covered the value and boom of marketing podcasts over recent years, let‘s count down my ten favorite shows sure to expand your marketing abilities and transform strategy starting today.
10 Must-Listen Marketing Podcasts
Click to expand table
| Podcast | Host(s) | Overview |
|---|---|---|
| Marketing School | Neil Patel & Eric Siu | Daily tactical sessions tackle every modern marketing channel. |
| Social Media Marketing Podcast | Michael Stelzner | Stay on top of emerging trends and platform changes with weekly expert-led discussions. |
| Perpetual Traffic | Joe Pulizzi | Respected founder Joe Pulizzi drives consistent traffic and client growth through focused content and digital marketing practices. |
| The Digital Marketing Podcast | Paul Gordon & Paul Casey | Casual back-and-forth commentary demystifies email, paid ads, SEO and expanding online revenue. |
| Online Marketing Made Easy | Amy Porterfield | With open conversations, Amy tackles platform questions and simplifies complex marketing. |
| Marketing Over Coffee | John Wall & Christopher Penn | The buzz from major conferences distilled into actionable takeaways. |
| The Marketing Agents Podcast | Juliana Stancampiano | Expansive panels spotlight specialized disciplines like branding, research and crisis management. |
| Duct Tape Marketing | John Jantsch | No-nonsense veteran John Jantsch breaks down essentials that help small marketing teams succeed. |
| Call to Action | Kim Walsh Phillips + Bob Gardner | Real performance metrics reveal what creative marketing offers and funnels convert today. |
| The Rocket Blog Podcast | Adele Revella | Publicist Adele Revella guides technical best practices for launching blogs that magnetize audiences. |
Now that we‘ve highlighted the roster of shows featured, let‘s explore ten outstanding selections in more detail.
1. Marketing School
As its name suggests, Marketing School offers professionals a daily curriculum for staying sharp and strategy-focused.
Since launching in 2014, accomplished marketers Eric Siu and Neil Patel have recorded over 2,500 value-packed episodes tackling critical disciplines like:
- Content Marketing
- Social Advertising
- SEO Optimization
- Building Audiences
- Converting Visitors
Episodes clock in around 10 minutes enabling listeners to conveniently build working knowledge across areas with short bursts of focused learning.
Marketing School stands out for its specificity. Eric and Neil refuse vague generalities in favor of concise recommendations audiences can implement immediately for client growth.
As pioneer Mark Schaefer summarized, "More marketing wisdom in 10 minutes than 98% of college courses. I‘m not kidding."
Key Takeaway: Steady stream of tactical marketing training from two genuine experts. Implement one new recommendation per episode and watch positive business impact compound.
Over 2,500 episodes and 300 million downloads since launching in 2014
2. Social Media Marketing Podcast
In many ways, Michael Stelzner of Social Media Examiner pioneered the marketing podcast concept.
For over a decade, Michael‘s Social Media Marketing Podcast has helped audiences decipher noisy platform changes so marketers know what matters most.
Recent topics include leveraging:
- Facebook Reels for Business
- TikTok Shop Features
- Pinterest Trend Insights
- YouTube Shorts Opportunities
With new episodes syndicated weekly, Michael invites fellow social media specialists on as guests to provide additional perspectives.
In total, the Social Media Marketing Podcast vault exceeds 600 knowledge-rich installments. Savvy marketers praise the podcast for distilling need-to-know platform developments so audiences focus time on content creation versus playing catchup.
Key Takeaway: Have one reliable source that filters the most important networking platform updates so your team targets efforts accurately.
Listen to Social Media Marketing Podcast
Over 600 episodes released covering major platforms
3. Perpetual Traffic
Digital marketing changes fast. Each year new platforms and disruptive technologies emerge while consumer behaviors shift.
For marketers, keeping pace with these changes and knowing how to capitalize before competitors can be overwhelming but also where huge opportunities exist.
That‘s why Joe Pulizzi‘s acclaimed Perpetual Traffic podcast is so valuable. For 25+ years, Joe has started and scaled renowned industry outlets such as Content Marketing Institute.
He distills decades of digital marketing discoveries from both his work and discussions with today‘s top thought leaders into weekly information-dense episodes.
Recent examples tackle must-know concepts like:
- Driving Leads from YouTube Shorts
- Avoiding Founder Burnout
- NFT Applications
Joe decoding emerging spaces like non-fungible tokens for practical business application represents the forward-thinking training that draws marketers to Perpetual Traffic.
Key Takeaway: Stay ahead of the latest make-or-break consumer and technology curves with unrivaled industry access.
Over 750 episodes released since 2015 featuring today‘s top minds
4. The Digital Marketing Podcast
Perhaps no show maps to a digital marketer‘s day-to-day responsibilities closer than aptly named podcast, The Digital Marketing Podcast.
For over eleven years, hosts Paul Gordon and Paul Casey have lead listeners through topics integral for expanding reach and revenue online.
Subject examples include:
- Email List Growth Tactics
- Crafting LinkedIn Ad Campaigns
- Amazon SEO Strategy
- Analytics Platform Reviews
- Creating Viral Content
While Paul and Paul tackle concepts modern marketers must master, the tone remains casual as if eavesdropping on two friends chatting. The relatable style connects with listeners who find advice more memorable and applicable as a result.
Additionally, episodes run 20-30 minutes enabling audiences to conveniently build working expertise across all facets of digital marketing during commutes or breaks in the calendar.
Key Takeaway: Get to-the-point insights on managing core responsibilities from trusted guides in a thoroughly approachable package.
Listen to Digital Marketing Podcast
Over 650 episodes tackle every aspect of growing online from SEO to social ads
5. Online Marketing Made Easy
While some podcasters position themselves exclusively as experts, Amy Porterfield of Online Marketing Made Easy succeeds through extreme relatability.
Rather than lofty lectures, Amy tackles marketing challenges just like you or I navigate in operating an everyday business.
And with over 25 million dollars generated managing her own virtual education company, her credentials warrant attention.
Amy asks the basic questions many wonder but fear sounding amateurish amongst career marketers. Recent examples include:
- What Instagram Stories Actually Work
- Does Clubhouse Have Staying Power
- Launching a Podcast from Scratch
Listeners praise Amy‘s judgment-free support guiding audiences from confusion to clarity regardless of experience level. Episodes capture the empowering quality of chatting with a caring mentor devoted to your ongoing success.
Key Takeaway: Have an approachable ace guide you past overwhelm so executing effective marketing instincts becomes second nature quicker through transparency and care.
Listen to Online Marketing Made Easy
Nearly 400 candid conversations tackle platform unknowns with empathy and wisdom
6. Marketing Over Coffee
Success leaves clues. Modeling winning strategies accelerates growth regardless of industry.
This logic drives the ethos behind Marketing Over Coffee hosted by digital marketing vets John Wall and Christopher Penn. Each week the duo detail key lessons and takeaways from marketing‘s premiere conferences.
Topics reflect the latest real-world case studies across areas like:
- Email List Segmentation
- Crafting B2B Social Campaigns
- Influencer Partnership Execution
Audiences gain exposure to these cutting edge tactics without the significant investments of attending events in person. Compelling discussions make application inspiration clear.
Listeners also praise John and Christopher‘s contagious passion and positivity. Episodes leave audiences excited to test recommendations learned from industry pioneers.
Key Takeaway: Save on expensive tickets and travel by having the conference come to you through second-hand stories upgraded into clear opportunity.
Listen to Marketing Over Coffee
10+ years of episodes decoding events like Social Media Marketing World into executable lessons
Additional Top Marketing Podcasts
While we‘ve highlighted premier marketing shows to this point, the podcast arena continues expanding with options. Here are five more stellar selections guaranteed to further amplify your digital marketing education when making time to subscribe and listen.
Click to Expand Additional Podcast Recommendations
The Marketing Agents Podcast
Host Juliana Stancampiano assembles panels of specialized marketers to demystify research, crisis communication, branding and other fields integral for rounded strategies.
Listen to The Marketing Agents
Duct Tape Marketing
John Jantsch leverages decades advising small businesses into no-nonsense guidance helping modest teams master digital on restricted budgets.
Call to Action Podcast
Bob Gardner and Kim Walsh Phllips reveal advertising and funnel testing results from coaching over 150 entrepreneurs to showcase profitable models.
The Rocket Blog Podcast
Former publishing pro Adele Revella guides technical best practices from SEO to repurposing that make company blogs magnetize audiences.
The Marketing Book Podcast
Jim Bliwas talks shop with authors of the most important modern marketing books to uncover backstory applications from releases like Traction to This is Marketing.
Getting More from Marketing Podcasts
I hope this guide has exposed you to a few unfamiliar but stellar marketing shows while also providing deeper insight into known favorites.
Be sure to bookmark or download episodes from selections aligned to current focus areas. To truly transform strategy long-term by integrating podcast wisdom, consider applying these additional listening tips:
Take Notes on Big Concepts and Tactics to Try
Jot down specific ideas or frameworks mentioned mid-episode for testing later. Revisiting these notes bi-weekly and identifying applications against priorities multiplies value.
Discuss Takeaway Applications with Marketing Team
Sync gathered input against ongoing initiatives with managers and reports for unique perspectives. Different episodes may uncover similar solutions suggestinghigher confidence tests.
Leave Reviews Highlighting Favorite Episodes and Takeaways
Positive reviews help hosts deliver more of what specifically resonates with audiences most. Sharing favorites also helps convince teams exploring shows for the first time.
The marketing arena will only grow more sophisticated with time as technology progresses and buyer behaviors evolve. But by learning from veterans traversing changes in real-time through engaged podcasts, brands can sustain relevance and results.
I hope this guide supplied fresh podcast inspiration you can explore today to accelerate marketing growth goals and transform strategy through accessible audio wisdom. Here‘s to embracing learning opportunities in the emerging podcasting space! Reach out anytime @marketingtechguru with additional top shows worth spotlighting or key takeaways from episodes referenced that made an impact.
