Ecommerce and digital products are absolutely booming nowadays. According to Digital Commerce 360, global ecommerce sales topped a whopping $4.9 trillion in 2021 alone. Within that, digital products make up a large and fast growing category.
Whether you sell online courses, stock photos, music, memberships or more, Sellfy provides the ideal platform to turn your digital products into a thriving online business.
Rapid Growth Creating Major Opportunities
Globally, ecommerce grew over 27% from 2020 to 2021. Sellers offering digital products saw even faster expansion as demand increased exponentially.
This presents a tremendous opportunity if you currently sell – or are looking to launch – digital downloads, subscriptions, online services or virtual access.
But with so many ecommerce options out there, why choose Sellfy over alternatives like Shopify, WooCommerce or going custom?
In this comprehensive guide, I’ll walk you through everything Sellfy has to offer so you can decide if it‘s the right fit.
A Closer Look at Sellfy‘s Digital Commerce Specialization
Founded in 2011 specifically to cater to digital products, Sellfy brings over a decade of experience helping creators sell online.
The simplicity and flexibility of the platform has attracted over 60,000 product creators who have sold more than $100 million to date.
Sellfy merchants span from solo entrepreneurs and artists to multi-million dollar publishers and stock media companies.
Let‘s explore some real-life examples of successful sellers leveraging Sellfy:
Online Course Creators
Mëllissa Kim sells over $60k/month teaching virtual assistant skills at The VA Course. Her premium online training programs are hosted and sold via Sellfy.
Stock Media Companies
MastersFX, a leading cinematography stock footage site making over $500k annually, operates their media store through Sellfy.
Information Publishers
Ecom Elites provides in-depth ecommerce training programs and manages over 2,500 monthly memberships through their Sellfy portal.
As you can see, Sellfy supports diverse business types and revenue levels.
Now let‘s look at the platform‘s top features powering these seller‘s success.
Key Sellfy Features To Support Your Digital Products
Easy Store Setup
Sellfy makes launching your online store simple with their optimized checkout templates.
🛍️ Simply select your template
🛍️ Customize colors/branding
🛍️ Add products/pricing
🛍️ Link payment processors
You can be up and running in under 10 minutes without needing web design expertise.
Here‘s an example workflow of setting up your online storefront:
With a few clicks, your digital shop will be ready to drive traffic to and start selling.
Built-in Marketing and Promotion
Driving enough site traffic and conversions is make-or-break for profitability.
Sellfy‘s platform equips you with several marketing features including:
✉️ Email newsletters
🎫 Coupon codes
🤝 Affiliate programs
🎯 Advertising integrations
This expands your ability to find customers without advanced digital marketing know-how.
Secure Checkout and Global Payments
Having a secure, credible online shop builds trust with shoppers to drive sales.
Sellfy leverages industry leaders Stripe and PayPal to safely accept payments from customers across the world.
They also provide password protected, watermarked downloads to avoid piracy of your digital products once purchased. You can rest assured your files stay secure.
Integration with Other Business Tools
To manage additional business functions, Sellfy lets you connect to other platforms using Zapier, webhooks or their API.
Some top use cases include:
💰 Syncing accounting/revenue data
📈 Connecting analytics platforms
💌 Managing email/communication tools
🗄 Managing your product fulfillment
This keeps your most important systems centralized for your staff or freelancers to access in one dashboard.
The host of features Sellfy offers are tailored to powering digital commerce businesses effectively.
Next let‘s break down what it costs to sell on Sellfy.
Sellfy Pricing Breakdown
One advantage Sellfy holds over alternatives is predictable pricing with no hidden fees.
There are 3 straightforward monthly subscription plans:
Starter
- $19/month
- Up to $10k/year sales
- 2.9% + $0.30 per transaction
Business
- $49/month
- Up to $50k/year sales
- 2.9% + $0.30 per transaction
Premium
- $99/month
- Up to $200k/year sales
- 2.9% + $0.30 per transaction
The main limitations are capped annual sales and reduced priority support at lower tiers.
They offer a free 14-day trial to experience the platform firsthand.
Overall the pricing is simple and affordable even for new businesses getting started.
Now let me walk you through launching your own online storestep-by-step.
Launching Your Online Store on Sellfy
Ready to start moving your digital products?
Here is the playbook to launch your own digital storefront.
🛍️ Choose The Products You‘ll Sell
First decide which digital products, memberships or services you want to sell.
Compile all the details – names, descriptions, images, delivery formats and pricing plans.
💳 Set Up Your Payment Processor
From your Sellfy dashboard settings, connect your PayPal or Stripe account to accept online payments.
Specify the payout details to automatically receive your profits.
💻 Pick Your Domain Name
Add your own custom domain name (e.g. AwesomeCourses.com) to develop your brand identity.
Choose something catchy and niche relevant.
🎨 Select a Store Design Theme
Browse Sellfy’s theme selection and pick one that aligns with your brand image visually.
Tweak fonts, colors and layouts using the point-and-click customizer.
🏪 Build Your Digital Product Catalog
Author compelling descriptions, set pricing, upload visuals and manage delivery access for each offering you want to showcase.
This is where you compel browsers to become buyers!
Once those steps are complete, you‘ll have a professional digital commerce store generating sales online! 💰
Now let‘s look at crucial tactics for driving traffic to your new store.
Key Strategies for Promoting Your Store
Creating the online storefront is only step one. You need visitors to sell to.
Here are the top marketing channels to invest in:
Email Marketing
This allows you to engage customers directly with promotions, content updates and more.
Make sure you offer an incentive like a discount code or exclusive insider content in exchange for subscribers.
Tools like Mailchimp, ConvertKit or Klaviyo integrate seamlessly.
Coupons & Promotions
Leverage promo codes and sales to excite your audience.
Try offering 25-50% discounts for first time buyers or package deals on multiple products.
Time limited discounts also add urgency.
Influencer Partnerships
Pay relevant bloggers, creators and influencers commission to promote your product launches.
Affiliate marketing provides you pre-qualified, low risk exposure to new networks of potential buyers already primed for digital purchases.
Optimizing Your Store For More Sales
Driving traffic is crucial, but converting that traffic into paying customers is the ultimate goal.
Here are proven tactics for maximizing conversions:
📈 Tracking Analytics
Installing Google Analytics lets you monitor traffic volumes, top selling items, conversion rates and more.
⭐ Customer Reviews
Prompt happy buyers to leave ratings/testimonials you can use as social proof in your marketing.
🤝 Affiliate Programs
Pay commissions to external creators, bloggers and influencers for referring new customers.
🎁 Bundling Products
Offer discounts when customers buy multiple items to increase average order size.
Getting these conversion fundamentals right ensures the consistent growth of your business over the long-term.
How Sellfy Compares to Other Ecommerce Platforms
With so many options out there you may be wondering how Sellfy differs from the alternatives. Here is a breakdown:
vs Shopify
Shopify focuses more on physical/in-person retail locations. Sellfy specializes specifically in digital product selling.
vs. WooCommerce
WooCommerce offers more back-end control but requires owning your own WordPress hosting/development. Sellfy handles this.
vs. Gumroad
Gumroad centers around embedding checkout on blogs/videos. Sellfy provides full store-building capabilities.
In summary, Sellfy provides the best all-in-one solution focused squarely on selling digital goods.
The platform brings simplicity while retaining the flexibility and control needed as your business scales up over time.
Why Sellfy is The Right Choice For Digital Products
After seeing everything Sellfy can do, the reasons it‘s so popular become clear:
Easy Setup – Intuitive template-based store builder for quick launches
Secure Checkout – Leverages Stripe and PayPal for credibility
Marketing Tools – Coupons, promos and email lists to drive sales
Affiliate Platform – Commission-based partnerships expand reach
Mobile Optimization – Fully responsive across all devices
Predictable Pricing – No surprise fees or volume caps
For digital entrepreneurs, Sellfy delivers on fundamental business needs while eliminating major ecommerce hurdles.
The platform lets you focus time on product development, marketing and iterating based on customer feedback.
Technical headaches don‘t stand in your way.
Ready To Begin Selling Your Digital Products With Sellfy?
I hope this comprehensive overview has showcased why Sellfy provides the ultimate ecommerce platform specifically tailored to digital products.
With the massive growth in online spending, right now represents an opportune time for independents to capitalize.
Sellfy makes it possible to turn your knowledge, content and digital services into a thriving online business.
The barrier to entry is low and the platform scales to support your goals whether modest or ambitious.
If you feel Sellfy may be right for your business goals, take advantage of their free 14-day trial to experience it firsthand.
Here‘s to online selling success! 🥂
