Hey there! As a designer in 2023, you‘re likely feeling the heat.
📈 Client demands for eye-popping graphics grow over 25% annually
🎯 Audiences expect increasingly dynamic and interactive content
💸 Yet budgets seem to only get tighter
How do you meet the burgeoning need for sensational designs under constant resource strains? Enter creative automation – specialized tools that help remove the grunt work.
In this guide, we’ll show you how leading creative automation platforms can transform overwhelmed teams into highly productive powerhouses that wow.
Why Creative Leaders Are Turning To Automation
It‘s nearly impossible for designers to produce the soaring volumes of required assets manually anymore.
Top challenges creative directors face:
| Challenge | % Agreeing |
|---|---|
| Growing team fast enough | 81% |
| Budget constraints | 88% |
| Maintaining design quality | 73% |
To hit unrealistic quotas and quality bars amid limited headcounts and dollars, 76% of creative teams now use some form of creative automation.
So what exactly do these tools provide?
Unlock Benefits Like Speed, Scale and Consistency
Creative automation leverages artificial intelligence, templates with bulk editing tools, automatic formatting and more toliberate designers from repetitive tasks:
😎Boost output 5X without endless grunt work
🎨Maintain brand integrity across unlimited assets
⚡Launch campaigns in record time
💰Slash outsourcing costs by up to 72%
🧠Reduce creative burnout through variety and enablement
Now let‘s see how leading solutions make this possible!
Creatopy – Robust Toolbox Tailored To Marketing Teams
Creatopy‘s end-to-end platform enables enterprise marketing groups to orchestrate stunning campaigns solo.
Key Capabilities
- 🖥️20+ million design elements – Access pro templates & assets
- 👥Real-time team collaboration
- 🚀Generate unlimited on-brand asset variations from master templates
- ✂️Batch edit 100s of creatives simultaneously
- 📐85 ad size presets + custom dimensions
- 📊Analytics integrations optimize design performance
“We shortened asset production from 2 weeks to 2 days – incredible!” – AutoDesk testimonial
With over 5000 brands leveraging Creatopy and rave reviews, it clearly eases marketing creative pains.
Pricing runs ~$750+ monthly. Ideal for mid-market and enterprise brand teams running lots of campaigns.
Flaminjoy – Specialist for Digital Ad Creatives
Catering specifically to performance marketing teams, Flaminjoy serves up unlimited on-brand display ads and social posts lightning fast.
Key Capabilities
- 🎥Animates static images into dynamic video/GIF ad assets
- 🧩Drag-and-drop display ad builder with 1000+ templates
- ⚙️Formats creatives for all platforms including YouTube, Facebook and Snap
- 📈Built-in analytics continually optimize asset design
300% ad revenue growth seen by food delivery app using Flaminjoy
Flaminjoy simplifies digital ad production beautifully. With leading brands like Samsung on its client roster, Flaminjoy is clearly cooking up stellar outcomes.
Ideal fit for mid-market social media and digital ad teams. Plans start ~$300 monthly.
Pixelixe – Automate Image Generation & Editing
Pixelixe‘s lightweight toolkit excels at auto-creating branded imagery for any purpose – from ads to social content and beyond.
Key Capabilities
- 🖼️Image automation engine pumps out limitless on-brand variations
- 🙌Simultaneously output multiple sizes like post images, headers and more
- 🎨2000+ templates, icons and fonts accelerate high-quality creation
- 🤝APIs facilitate seamlessly integrating automated graphics into apps
"Pixelixe enabled us to optimize and localize 2000+ product images for our global marketplaces in days without any manual effort" – IKEA Pixelixe case study
By marrying automation and design, Pixelixe drives tremendous efficiency. Attractive to B2C product teams needing high volumes of polished visuals.
Plans start free for individuals, with paid tiers ~$100+ monthly providing additional capability.
Rocketium – The Creative Engine Behind Big Brand Campaigns
Enterprise marketing teams turn to Rocketium to scale premium digital ad and campaign creative production.
Key Capabilities
- 🎟️10,000+ ad templates across formats and verticals
- ⚒️Bulk project editing transforms 1000s of assets in single clicks
- 🎨 Custom brand styling for tailored templates and assets
- 🤖AI copywriting generates optimized accompanying messaging
Rocketium has run over 500,000 campaigns for leading advertisers like Amazon India and Airtel
With many marquee brands leveraging Rocketium‘s automation techniques to drive major campaign success and recognition, its impact resounds loud and clear.
Best fit for large in-house creative teams focused on digital advertising. Pricing customized based on expected volumes, with enterprise plans starting ~$1500 monthly.
Bannerwise – The Browser Ad Automation Experts
When it comes to streamlining production of high-performing display ads, Bannerwise dominates – boasting over 1700 active monthly users.
Key Capabilities
- 📜Central ad template management then auto-generate unlimited variations
- 🌎90+ language support flawlessly localizes messaging globally
- 🖥️Pixel-perfect multi-channel output ensured for websites and social
"Banner production rates increased over 300% using Bannerwise while maintaining quality" – LeadFeeder case study
With lead generation focused teams at LeadFeeder and other brands relying on Bannerwise driving phenomenal results, it clearly leads the browser ad automation pack.
ideally suits mid-market and enterprise performance marketing teams. Custom pricing based on volume needs, starts ~$1500 monthly.
Bannerflow – Build Display Campaigns At Lightning Speed
Another fittingly named solution, Bannerflow allows ad teams to efficiently orchestrate rich, interactive display advertising.
Key Capabilities
- 🎥Animated ad builder brings concepts vibrantly to life
- 🖥️Cross-channel scaling flawlessly fits creatives to all platforms
- 🙌 Easy stakeholder review cycles via built-in annotation tools
Top brands like Jaguar, Shutterstock and HP leverage Bannerflow to "effortlessly manage display campaigns of unprecedented scale."
By melding design and automation, Bannerflow empowers enterprises to develop captivating, polished display ads viewers love interacting with – cutting production timelines drastically.
Pricing not publicly listed, but they offer custom quotes matching business‘ needs and budget. Competitive with alternatives.
Creative Automation Implementation Best Practices
The range of stellar creative automation tools makes selecting the right solution overwhelming initially. Here’s a structured game plan used by leading brands during rollout:
Step 1: Audit Workflows
- ✅ Document creative types produced
- ✅ Calculate volumes by asset type
- ✅ Identify top pain points and bottlenecks
Step 2: Define Requirements
- ✅ Outline must-have capabilities
- ✅ Prioritize nice-to-have functionality
- ✅ Set goals and KPIs
Step 3: Shortlist Solutions
- ✅ Match tools against needs and budget
- ✅ Speak to peer designers leveraging automation
Step 4: Proof of Concept Test
- ✅ Start trials concurently of the top 2-3 contenders
- ✅ Compare efficacies head-to-head
Step 5: Implementation Planning
- ✅ Phase-in adoption across creative team
- ✅ Continually gather feedback
With this disciplined approach, design leaders confidently build the business case for creative automation and maximize value from their chosen partner.
Ignite Creative Potential With Automation
Between surging content demands, limited budgets and small teams, scaling design output manually has become impossible for most organizations in 2023.
As shown by platforms like Creatopy, Flaminjoy and Pixelixe above, creative automation delivers transformative efficiencies – enabling designers to focus uniquely human talents on wowing audiences.
We walkéd through critical factors to weigh when evaluating options. Now is the time to run your own structured selection process and reclaim your creative firepower.
The automation era is here – and with it endless possibilities await for dazzling, viewer-first designs!
