Direct Marketing Tools

Use these direct marketing tools to improve your overall response rates in print and online.

Free Direct Marketing Tools

Successful List Growth Through Co-Registration
Of all the tactics marketers can use to grow their business, one always rises to the top: marketing to your house list. A marketers house lists are made up of people who have overtly requested to receive communications from them. Learn how to increase the size of your house list and improve conversions. Click to download...

Unlocking the Secret World of Whitelisting
As Internet service providers battle a surging volume of spam, legitimate email marketers must wage a battle of their own. According to a June 2006 report by the Messaging Anti-Abuse Working Group, four out of every five emails are spam. Click to download...

Strategies On Growing Your List Without Compromising Your Opt-In Policies
UOf the many topics on the mind of email marketers these days, growing a company’s email list is undoubtedly one of the hottest. After all, isn’t that one of the main goals of your email marketing campaigns: to keep your customers and subscribers updated about your company and to increase the number of people who you reach with your email campaigns? Click to download...

Direct Marketing Service Providers List
If your looking for a list of Direct Marketing companies that can help you reach your direct marketing goals, then this list of top providers can help you get started. Collected from leading information provider DM News, search for a provider that meets your direct marketing needs. Click to download...

The Junk Fax Prevention Act
Even though this policy was enacted back in 2005, many marketers are still not fully compliant. Find out what you should be doing when marketing via fax. Note that the term "established business relationship" has been more clearly defined. Click to download...

Privacy Policy Generator
Use this tool offered by the DMA for generating your privacy policy. Simply complete a short questionnaire and the privacy policy is mailed to you for posting on your website or on a printed document. Click to download...

How To Construct Your Do-Not-Call Policy
Use these guidelines to construct your do not call policy. The are simple and easy to follow. If you do not have a DNC policy, create one today. Click to download...