Direct Mail by the Numbers

Here's what you can expect from your direct mail.

According to Direct Marketing news:

• 73 percent of mail is opened.
• More than half of adults prefer receiving ad materials through the mail.
• 54% of business to business marketers plan to boost direct mail spending during 2006-2007.
• $24.5 billion is the predicted growth in BTB direct mail by 2007.
• 33% of people surveyed say they respond to direct mail by going online.