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	Direct Marketing Categories: Direct Marketing Home \| Case Studies \| Catalogs \| Copywriting \| Direct Mail \| Email Marketing \| List Management Direct Mail If you're looking for information on direct mail marketing, you've come to the right place. In the direct mail channel, you will find helpful direct mail articles, tools, and links. Explore the development of post card campaigns, brochures, sell sheets, targeted lists, and proven offers that can enhance the results of your next direct mail campaign. Featured Articles Lift Response with These Direct Mail Techniques It has been said that successful direct marketing is more art than science. Whether you subscribe to this philosophy or believe in the tried and true systematic approach, one thing is certain - there are established techniques proven to lift response. Click for full article... Developing an Effective Newsletter Creating an effective newsletter takes more than simply having an idea. Many companies provide newsletters strictly online and not in printed form. As a result, many prospects and customers may never receive or open a valuable newsletter. Click for full article... 7 Direct Response Techniques Guaranteed to Improve Your Results The most successful direct response marketers use the same winning techniques over and over. In addition, they are continually working to improve their response rates - never quite satisfied with their results. Below are seven of the most popular direct response techniques. Click for full article... More... Free Direct Mail Tools Direct Mail ROI Spreadsheet This direct mail ROI spreadsheet calculates the return on your direct mail investment. Enter your own totals to determine your direct marketing returns. Click here... Direct Mail Letter Template This Word document is a template for a direct marketing letter. Use it to begin your direct marketing piece or develop ideas on how to create a compelling piece of direct mail. Click here... Direct Mail Brochure Template Use this Word template to design your next brochure. Brochures are an effective way to describe your products or sevices to prospects and customers. Click here... Marketing Expert: Recommended Links USPS - Direct Mail The United States Postal service offers lots of tools and tips for improving your direct mail results. MarketingScoop.com is your source for direct marketing information, tools, and resources. Visit us often for more free direct marketing resources.
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