Data Collection Methods

Determine the best method for collecting data from a specific audience using paper based or online surveys, focus groups, ethnographic research, and other forms of market research. We cover information on qualitative research, quantitative research, and more.

Featured Articles

Skills in Qualitative Market Research Interviewing
Interviewing is the most widely used method of data collection in qualitative market research. This article gives you the particulars you should implement when conducting marketing research interviews. Click for full article...

What is Qualitative Research?
Find out more about qualitative research - what it is, when to use it, and the basics of conducting qualitative research without being overly complicated. Click for full article...

Dry Run – How to do a dry test, a damp test, and a wet launch
Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of creation of expensive one-shot books—and testing began long before a product saw the light of day. Click for full article...

Marketing Expert: Recommended Links

Zoomerang
Zoomerang is the premium global online survey software that businesses, organizations and individuals use to create professional, customized surveys.

Dialog
Providing online-based information services to organizations in such fields as business, science, engineering, finance and law.

Factiva
Factiva^®, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster.