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SEO campaigns insights

Learn about search engine optimization and how to improve your website ranking. Read the latest information on SEO and search engine submission.

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Search Engine Marketing Resources

Learn how to create successful Search Engine Marketing campaigns. MarketingScoop has expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet marketing advice, e-commerce market research, Internet statistics and more.

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Search Engine Marketing

Search Engine Marketing made easy. Learn how to create successful Internet marketing campaigns. MarketingScoop has expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet marketing advice, e-commerce market research, Internet statistics and more.

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Are Paid Links Hurting Your Sites SEO

Are paid links hurting the natural search engine rankings of your website? They may very well be. For those of you who haven’t kept up with all the fanfare, Google has stated their position against paid links – virtually discrediting the paid link industry and indicating that they will penalize sites that purchase inbound links. By penalize, they are essentially …

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25 Email Marketing Tips

Make yourself valuable through email marketing A surefire way to attract new subscribers and retain present ones is to make yourself as valuable as you can to them. You can increase your value by making your email program as user-friendly as possible. How to do that? By improving its usability, meaning how easily prospects learn about, sign up, participate in …

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When It Comes to PR Pay For Results

When it comes to PR, consider a performance based contract. More public relations agencies are now open to paying for placements and results as opposed to simply charing for possible coverage. The pay for results model is quickly taking hold in PR and public relations campaigns.

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Pay-per-click campaigns should change through the seasons

Seasonal events, whether Valentine's Day, Easter, the Super Bowl or anything in between, can present considerable opportunities for pay-per-click advertisers. Search volumes around these events increase considerably, increases that could mean more potential customers visiting your Web site.

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The Power of Testimonials

Acknowledge fears, face skeptics. Why should prospects believe you? Chances are, your rivals are making similar claims to your company. And your prospect? He or she is probably more cynical than ever before and too buys to spend much time working out the differences between vendors. So how can you convince prospects you are the real thing? Acknowledge fears, face …

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