Home / Market Research

Market Research

What is Quantitative Research?

default-image

Learn about quantitative market research. MarketingScoop has expert advice about conducting primary market research, data collection, and analysis. Read the latest market research, market research news, and more.

Read More »

What is Qualitative Research?

default-image

Learn about qualitative market research. MarketingScoop has expert advice about conducting primary market research, data collection, and analysis. Read the latest market research, market research news, and more.

Read More »

Pricing Strategy 101

Pricing strategy, one of the most important yet difficult to master aspects of marketing. Learn about effective pricing strategy with this helpful pricing strategy article. Master pricing basics and advanced techniques.

Read More »

Marketing Professionals Working Longer

Forty-Six Percent of Marketing Professionals Working More than Fifty Hours per Week! According to a recent survey by MarketingScoop.com, the Internets premier source of marketing tools, information, and resources, 46% of marketing professional report working more than fifty hours per week. 35% percent of survey respondents reported working between forty and fifty hours per week and less than 20% reported …

Read More »

Marketing Professionals Not Confident In ROI

According to a recent MarketingScoop.com online survey, marketing professionals are “Not Very Confident” in their ability to measure a return on investment for their marketing campaigns. These survey results come at a time when the importance of measuring ROI has grown significantly for the marketing community. When asked, “How confident are you in your ability to measure the ROI of …

Read More »

How to Write a Powerful Marketing Plan

If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for more than a decade, I have seen my share of marketing plans. Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce. The irony is that many of the …

Read More »