Search Engine Optimization Articles

Learn the fundamentals of search engine optimization with helpful information about the basics of SEO, tools to enhance your SEO efforts, and resources that get the job done. Search engine optimization basics is the best place to begin for those who know little about SEO but know the importance of ranking high on search engine results.

Featured Articles

Google Owns a Search Engine Optimization Company
Google recently purchased DoubleClick - and in doing so, also acquired Performics, a search engine optimization company. While Google has always maintained that there is no way to buy better organic search engine placement, the lines have now been blurred. Learn more about this situation, including potential scenarios that may arise as a result of the acquisition and what they mean for anyone working with SEO. Click for full article...

Website Creation and the Eye of the Spider
An article that details the best approach to website creation for search engine optimization. Because the search engine spider sees web pages differently than most users, content that is not created with this in mind may rank poorly or not at all. Click for full article...

7 Steps for Improving Your Alexa Ranking
A top Alexa ranking is essential for increasing the popularity of your website. If you want a higher Alexa ranking, then discover these 7 secrets. They will provide the basic steps you need for improving your current ranking. Click for full article...

5 Tips to Effective SEO Keyword Research Analysis
Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. Click for full article...

What to Ask a Search Engine Optimization Company?
If you are looking to partner with a search engine optimization company, it's important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. Click for full article...

Search Engine Optimization Provides the Highest ROI
Business has been completely transformed since the creation of the internet in 1984. Today, it is understood that you must have a have a high quality website for your company. So my question is why there are so many enterprises that do not focus their attention on optimizing their website? Click for full article...

What to Ask a Search Engine Optimization Company - Part 2
In this article readers will learn key questions that can be asked to determine the competence of any search engine optimization company that they are considering. From questions regarding website content changes to those covering references and case studies, this article can serve as a valuable resource for those researching search engine optimization companies. Click for full article...

What SEO Beginners Need To Know: 12 Definitions
This list of twelve SEO-related definitions serves as a great companion for your initial SEO reading. Read alone it will get you up to speed on some key terminology that you'll need to know to intelligently engage the ever-changing world of SEO. Click for full article...

How to Measure Pay Per Click Marketing and SEO
Rising click costs have driven many businesses investing in pay per click marketing to also hire a search engine optimization company to supplement their marketing portfolio. However, comparing the effectiveness of these disciplines based on click cost can give an inaccurate picture of their respective ROI. Learn more about the innate differences between these marketing strategies as well as how to better quantify the results from each. Click for full article...

12 proven steps for top Search Engine Rankings
Use these 12 steps to get a top search engine ranking for your website. Keyword optimization strategies made easy. Click for full article...

What Does Google Page Rank Mean?
Learn the fundamentals of search engine optimization; how to develop your site, how to submit your URL to leading directories, and more. Click for full article...

SEO Campaigns
What you need to know about developing successful Search Engine Optimization campaigns can be found here. SEO takes more than simple knowledge. Apply what you know to increase your ranking. Click for full article...

Evaluate Your Search Engine Optimization Resource
Is your search engine optimization the best that it can be? How to evaluate the qualifications of those who promise SEO. Click for full article...