Home / Michael Fleischner

Michael Fleischner

Michael Fleischner is an entrepreneur, author, and marketer. He has appeared on The TODAY Show, ABC World News, Bloomberg Radio, and other major media. Michael is a graduate of Rutgers College and Northwestern’s Medill School with a Masters in Integrated Marketing Communications.

Is SEO Really Free?

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Search Engine Optimization Can Cost You… I’m often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be based on the number of web properties you’re managing, how much work there is to do, and …

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SEO Design Is Essential For Online Success

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Before designing a brand new web page, website or blog, there is a lot to think about. Some things you may consider include whether or not you have chosen the right niche to focus on. Have you organized your content in a manner that works well for SEO? Also, have you chosen a URL that makes it easy for search …

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How To Find SEO Consultants That Get Results

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If your web site is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don’t have the resources necessary to implement a productive SEO program, but the costs of not doing so are significant. Starting …

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Selling Online is Easier Than Ever

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According to recent publications, consumers spent more than $100 billion online at U.S. based e-commerce sites last year, which does not include online auction sites, travel spending, or corporate purchases. That’s a significant increase over last year – more than 20%. There has never been a better time to be on the receiving end of that spending pattern, and the …

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Marketing Secrets for Small Business Owners

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If you’re a small business owner, you’re probably wondering where you can get the biggest bang for the buck with your marketing dollars. As a veteran marketing professional and small business owner myself, I understand the importance of making the most from a limited marketing budget. The good news for today’s small business owner is that the Internet and local …

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Promoting Your Product With Search Engine Optimization

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I’ve heard it time and again, “Paying for online marketing is killing my business.” Many of the small businesses I consult with, and even some of the larger ones continually complain about the cost of online marketing and advertising, especially when it comes to pay per click advertising. Why is online advertising so painful? Many small business owners do not …

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Search Engine Marketing

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Search Engine Marketing made easy. Learn how to create successful Internet marketing campaigns. MarketingScoop has expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet marketing advice, e-commerce market research, Internet statistics and more.

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Create an RSS Feed for Your Website

Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. In this article, I’ll briefly explain RSS and show you how to syndicate your own website content – even if you know very little …

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How to Manage Your Online Reputation

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If you’ve ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever. How to Manage Your Reputation Online Fortunately, managing …

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Are Paid Links Hurting Your Sites SEO

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Are paid links hurting the natural search engine rankings of your website? They may very well be. For those of you who haven’t kept up with all the fanfare, Google has stated their position against paid links – virtually discrediting the paid link industry and indicating that they will penalize sites that purchase inbound links. By penalize, they are essentially …

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