Advertising Spending and Its Impact
How advertising drives the economy
A recent study about advertising projects that nearly $278 billion has
been spent on advertising in 2005 which should generate almost $2.3 trillion
in sales. Additionally, you must consider the service providers and the
impact to downstream suppliers as well.
With overall sales in the U.S. economy projected to be in the neighborhood
of $26 trillion, advertising will be either directly or indirectly responsible
for 20 percent of those sales. In addition to it's affect on sales, the
study indicates that advertising has influenced the creation of 21 million
jobs.
No matter how you feel about advertising, you can't deny its tremendous
impact on the economy. This recent study by Global Insight - one of the
nation's leading research companies provides the proof. Advertising is
here to stay.
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