NAPS - Get More with a Distribution Service
The North American Precis Syndicate (NAPS) is a Great Way to Get your
Message Out.
If you're trying to get your news in local papers or radio stations,
then a news distribution service is right for you. There are a number
of distribution services that allow you to write your own article or radio
script (usually 30 to 60 seconds) and submit them for syndication. These
services require a fee but guarantee results.
For those marketers who are trying to reach local geographic areas or
are simply attempting to hit prospects at a grass-roots level, then a
distribution service takes a lot of the work off your hands. The service
usally operates by charging publishers for placement and related services
while offering news outlets free access to timely content. This provides
a constant supply of much needed news and information for local media.
Without a service, those seeking to get "pick up" in local papers or
radio programs have to make hundreds, if not thousands of calls to determine
the best contacts and persuade reporters that your story is newsworthy.
Using a syndication service removes the need for outreach because the
network of media outlets has already been created.
News Syndicates Are the Mainstain of Local Press
Unlike major news outlets, news syndicates are the mainstain of small
hometown papers and radio programs. Most of these services are free to
broadcasters who collect new information via a feed. This helps small
media cover current news related topics and fill-in open space in their
newspaper or radio broadcast.
Knowing the importance of such news is essential to effectively using
syndication services. When working with a press syndicate, they will often
provide guidance on properly positioning your news and information. Once
completed, they will distribute the news to media outlets who subscribe to
their service.
Many of the syndication services also offer tracking of placements. This
is one of the reasons they are able to charge publishers for distribution.
Not only do they guarantee placement, but they provide tracking of results.
Consider a Distribution Service
When planning for a marketing campaign to hit local geographies, consider
a news distribution service. Although these services will cost you money,
for less than the price of a print advertisement, you can receive tangible
results in a non-advertising environment. For more information, visit
the NAPS website at Napsinfo.com.
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