Public Relations

If you're in marketing or trying to market your business, then public relations is an essential element that you can't do without. Many marketing professionals underestimate the power of an effective public relations campaign which helps to control your message to prospective customers and effectively build your brand, or save it, as seen with companies such as Reputation.com and other online public relations services.
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Featured Articles

Using a Newswire to Distribute Your Release
Using a newswire to distribute your release makes good business sense. However, you need to know which newswire service is ideal for your PR objectives. Click for full article...

Turn Your Company Into a Heavily Quoted Source
Read this article to learn the steps for making your company a heavily quoted source. Click for full article...

Effectively Using PR Tactics: Seven Tips To Boost Brand Awareness
Fothe greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media aren’t paying attention to you. Click for full article...

Free Public Relations Tools

Press Release Outline
If you've never written a press release before, or you're looking for an easy guide, then this outlie of a press release is for you. Click here...

Media Training 101
Use this power point deck to walk yourself, or someone else, through the basics of media training 101. This complete presentation gives you background information about the media and prepares you for the "interview". Click here...

Internal Communications Plan Template
Use this template to develop your very own Internal Communication Plan. Improve communications within your company and get employees engaged. Simply open the Word template and customize your Internal Communication Plan. Click here...

Marketing Expert: Recommended Links

PRSA.org
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, and more.