Market Research

Learn the basics of effective Market Research and advanced techniques including; data collection, data analysis, sample sizing, and more by reading articles submitted by market research experts. From basic research methods to competitive intelligence, we have the resources you need to be successful.

Featured Market Research Articles

Collecting Information on Your Competitors
Discover the Do's and Dont's of competitive intelligence. This article provides an outline of what methods are considered illegal and gives you ideas for gathering information in and ethical way. Click for full article...

Where Consumers Do Their Product Research
If you're wondering where consumers get their product information, you should see report summary. Click for full article...

Only One Survey Question Matters
Discover what survey question is the best predictor of future purchase behavior. Click for full article...

Most Popular Market Research Resources

Finding helpful marketing research information, tools, and resources can be quite a challenge today.  With so many people using Google Analytics and other software to analyze their websites and blogs, the idea of traditional marketing research (primary research) is a bit of a novelty.  That is, unless you depend on valuable resources that are know in the market.  Here are some tools that can help you to better understand market research and how to make it work for your website.

Smart Survey Design
This guide provides information on writing successful and effective survey questions, creating survey flow and layout, calculating response rates, tips for increasing response rates, and the pros and cons of online surveys. (Plus an appendix of links and works cited for additional help in survey design). Click here...

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies.

Forrester Research
Forrester Research is a leading market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers.

Learn how Medallia.com net promoter score can be integrated into your market research data.