Marketing Strategy

Learn the fundamentals of marketing strategy. From segmentation to effective planning, you'll learn what you need to build a great brand, stay ahead of the competition, and more. In this section, you can find helpful tools that make marketing strategy development simple and comprehensive.

Featured Articles

Bringing New Products To Market
One of the greatest challenges, and opportunity, that a marketer has is the developement and launch of a new product. In this article, a leading entrepreneur talks about his effective strategy for creating, evaluating, and launching new ideas. Click for full article...

Do Free Consultations Work?
Many service businesses offer free consultations or sessions to potential clients that often don't convert to paying clients. Using the example of a coaching business Bernadette Doyle discusses the pros and cons of free consultations and provides tips for getting a better conversion rate. Click for full article...

Constant Communication: Are You Making This Marketing Mistake?
Don't make this expensive marketing mistake by not keeping in touch with your clients, past clients and potential clients. You may be missing out on a significant opportunity to increase sales and effectiveness. Click for full article...

Free Marketing Strategy Tools

Show How Marketing Makes Money
Study after study has pointed out the difficulty marketers have in measuring the ultimate impact of their programs on sales results. Yet the ability to accurately assess marketing's return-on-investment is increasingly critical to corporate success. Click here...

Marketing Plan Template
Develop an effective Marketing Plan that puts your company ahead of the competition! This template includes a full outline of all the important areas to cover when considering the creation of your own marketing plan. Click here...

Brand Consistency Redefined
Next to differentiation, consistency has been the second most important tenet of branding. Most methodologies or theories of brand creation and management include consistency as
a major component of the process. Brands are criticized or lauded based on the uniform and consistent experience they deliver. Click here...

Recommended Links

Find a Marketing Consultant
If you're searching for a marketing consultant to help take your business to the next level, then check out our services. Our marketing consultants can assess your current marketing program and provide specific recommendations for increasing leads and improving your brand.

BtoBonline
This print and online magazine is for the marketing strategist. The magazine is an easy read and sure to give you the business to business marketing strategy you're looking for.