Direct Marketing

The most effective direct marketing includes; copy, audience segmentation, messaging, and numerous direct marketing disciplines like direct mail, email marketing, and more. Our direct marketing experts are here to help guide you through your most difficult marketing challenges and have extensive experience in email and  other popular direct marketing solutions.

Featured Direct Marketing Articles

Direct Marketing in a Failing Economy
Direct marketing has been the staple of small to mid-level businesses for decades.  Although distinguishable from brand awareness strategies and other types of advertising that are employed by predominantly large companies, direct marketing has evolved over the years to maintain its importance in business-to-consumer and business-to-business communications. Click for full article...

Do Free Trials Really Work?
Many companies offer free trials of their products and services. This type of offer can be particularly effective for a variety of products and services. If you're considering using a free trial offer, be sure to make participation simple. Click for full article...

How To Choose a Postcard Marketing Company
You want a postcard marketing company that cares about your success. Make sure the service you select takes the time to get to know you, your goals and the audience you want to attract. Click for full article... 

Free Direct Marketing Tools

2009 DM News Essential Guide to Lists, Database Marketing, and Data Services PDF
This year's DM guide is better than ever. There are few disciplines that can claim to underpin the very fabric of the direct marketing world like the successful management of lists and databases and this guide reveals all. Click here...

Strategies On Growing Your List Without Compromising Your Opt-In Policies PDF
UOf the many topics on the mind of email marketers these days, growing a company’s email list is undoubtedly one of the hottest. After all, isn’t that one of the main goals of your email marketing campaigns: to keep your customers and subscribers updated about your company and to increase the number of people who you reach with your email campaigns? Click here...

The Junk Fax Prevention Act PDF
Even though this policy was enacted back in 2005, many marketers are still not fully compliant. Find out what you should be doing when marketing via fax. Note that the term "established business relationship" has been more clearly defined. Click here...