Advertising

Discover how to take your advertising to the next level. This page includes all the the fundamentals of effective advertising including design, advertising placements, media buying, outdoor advertising, and more. Get more out of your advertising with the help of our marketing experts who have spent years perfecting their knowledge and execution of award winning advertising.

Featured Advertising Articles

Advertising With Lanyards And Other Premiums
Using premiums and promotional items to promote your business is an inexpensive way to build brand and stay on the mind of consumers. Learn the benefits of using printed lanyards and other promotional items for increased exposure and keeping your brand in front of your prospects. Click for full article...

Sex! Why Getting Your Attention Isn't Enough
Getting someone's attention isn't enough to make your advertising effective. If you want to be effective, your advertising must do more than simply get someone's attention. Click for full article...

When Should You Increase Advertising Spend?
This study researched the Return On Investment of nearly 2,700 U.S. based businesses. Learn where you business can gain an advantage over the competition..
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Free Advertising Tools

Advertising Rate Card Sample
If you are thinking about print advertising, then you must get familiar with advertising rate cards. Rate cards provide an inventory of possible ad sizes, costs, and more. Click here...

All Roads Lead to the Web: The Importance of Tracking Off-Line Advertising
With increasing costs and difficulty in reaching key demographics, advertisers of all stripes are quickly realizing that tracking ad response, wherever it occurs, in order to justify media spending, has become a major mandate, and in some cases, a necessity for survival and prosperity. Click here...

Marketing Expert: Recommended Links

Adage.com
If you're looking for information about advertising, this is one of the most popular sources of advertising related news, information, and resources..

Adflip.com
This website provides an archive of print advertisements online. You won't find any other website with the breath and depth of available print ads.

Adweek
Adweek is one of the industry's most reliable publications, read by advertising professionals.